Superfood in China - Avocado, Goji Berry, Chia...

The superfood is the super class of the most powerful foods richest, most concentrated nutrients in the world. They are very tasty and satisfying. Superfoods are the one hand, the power to dramatically increase the life force and energy of the body, and the other hand, the capacity to optimize overall health, improve sexuality, and help in cleaning the body. Here is a list where Chinese consumers should try and develop their taste...

Quinoa

Quinoa can be used as couscous. It contains more protein and very low in carbohydrates as "starches" traditional. it is good to eat good condition rinsed before cooking to get rid of the bitter residue. it is an excellent alternative gluten free.

Garlic

This is a potential food, helping to prevent cancer. It is an anti-inflammatory and a very powerful antioxidant that helps to protect against heart disease, lowers cholesterol, and reduces blood pressure. It is also rich in vitamin C and vitamin B6, selenium, and manganese.

Myrtilles

These are powerful aids antioxidant. They avoid memory loss and they contain flavonoids that can help eliminate dangerous free radicals that cause damage to cell walls and DNA. They are also rich in anthocyanins, which are very important for the prevention of all types of cancer. they also can eliminate the infectious bacteria which stick to the walls of the bladder, urethra, and intestine.

Bays of acai

This exotic Amazon Bay was reported by nutritionist Nicholas Perricone as one of the greatest food in the world. They are full of antioxidants that help fight against premature aging and contains something called monounsaturated oleic acid, which helps omega-3 content in the fish oils to enter the cell membrane. There are also amino acids and essential fatty acids, to help to avoid cardiovascular and digestive health.

Fatty fish

It is recommended to consume one serving per week to add salmon, trout, mackerel, herring, sardines, herring, sardines and fresh tuna. Oily fish are very important because they are rich in fatty acids omega 3, which are generally used to prevent heart disease. much fatty fish contain selenium, protein, zinc, vitamins A, D, and B and some seafood rich in omega 3 rich help slow macular degeneration, a common cause of blindness related to age They protect against the accumulation of cholesterol on the artery walls that can cause heart damage, and helps reduce the impact of arthritis.

Azuki grains

All types of beans (dry peas, kidney, chickpeas, soybeans, and lentils) are low in fat and have anti-aging properties, but these small red beans possess even more antioxidants than all other superfoods. they are also rich carbohydrates, potassium, folic acid, phosphorus, iron, magnesium, zinc, and manganese.

Tomatoes

Which gives tomatoes superfood status, they possess is lycopene, a powerful antioxidant. Lycopene is what gives the red color to tomatoes, it can reduce free radicals that can damage our cells. Tomatoes are packed with vitamins among which has vitamins A, C, and E and also contains potassium and other minerals. Not only is their high water content make it refreshing, but they are low in calories. Tomatoes can prevent breast cancer and prostate cancer stomach cancer as well as macular degeneration.

 Kale pesto

  Kale is the dark green leaves are rich in vitamins, calcium, and iron. In addition, it provides to the body of vitamins and antioxidants. The dark green leaves are rich in vitamins, calcium, and iron.

Wheatgrass

Generally considered a bitter dark green juice is the bitterest health drinks. It is not bad for health, but so far it has not been scientifically proven that it enhances the production of red blood cells and circulation. its nutrient content is similar to that content by spinach.

Sea buckthorn

A plant that grows wild on the seafront in most parts of Britain, they are rich in vitamins C and E and full of antioxidants.

See also: 

• Fashion in Shanghai
• School in Shanghai

What are the main types of pine nuts available in China, and why? Discover the new Chinese Trend for healthy food products https://lnkd.in/dNDuPYW
Posted by Daxue Consulting China on Tuesday, January 26, 2016

Meet Maria, intern in Accounting in Beijing and Shanghai

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The fashion in Shanghai

In the Chinese megalopolis, shopping malls compete in home style, and the western brands rush to target the quite new middle class of the country. Our Report is on this El Dorado of the luxury.

Shanghai, the paradise of brands

«Here, it is the paradise of the brands! » exclaims a young woman by smiling. The paradise has the size of a cathedral. It soaks in a cotton silence hardly disturbed by a pianist who always plays the same air. The most prestigious shop showcases follow one another as for a parade: Prada, Hermes, Dior, Loewe, Cartier, Celine, and Louis Vuitton,lapoigneedemain... The paradise is a shopping mall, Plaza 66. Welcome to Shanghai, the city of the two thousand towers, symbol of modern China in full take-off which gets tipsy on shopping.

In front of the door of Plaza 66 extends Nanjing Road which, from east to west, aligns all the categories of shops, the cheap in the style. They are opened seven days a week, till 10 pm. Girls and boys raise red hair henna or blond straw. Nice and clean couples hold the hand of their only, necessarily unique child. There is also, appeared from another world, old sir in jacket Mao worn thin walk slowly.

Consulting in Shanghai

It is hardly pushed aside by a woman with the tanned face which carries in balance of the piles of vegetables in baskets of bamboo. At day fall, mothers appear back trees, brandishing their children with the empty eyes which hang on to the passers-by for some Yuan. But, the weekend, on Nanjing Road, about two million people go window-shopping. Here, the El Dorado has to meet its paradoxes.

On Nanjing Road, huge posters praise the value of the most powerful cosmetic brands. Virginie Ledoyen and Laetitia Casta (French celebrities), all smiles on panels - advertisement Paris L'Oréal, are next to an immense advertising Dior Capture. Just in front of Plaza 66, Lancôme settled last June a Zen shop; it is the replica of the one which opened a few months later in Paris.

http://www.ellequebec.com/societe/societe/shanghai-folle-de-mode/a/25753/4

http://daxueconsulting.com/consulting-china/

School in Shanghai before technology in Africa

In Shanghai, the most difficult for an institution of higher education are not to sign a partnership but well to make it live. Experience feedback with the UTSEUS, the establishment launched jointly by three French universities of technology and university of Shanghai. After four years of discreet existence, this engineering school, which accounts 800 Chinese students, wants from now on to open to the search and the international.

University of Shanghai

Created in 2005, this "university" in the university occupies modestly the third floor of one of the buildings of the campus of Baoshan, in forty five minutes of the city center of Shanghai.  It is designed as an American-style modern and green campus of about a square kilometer. Any merged promotions, about 750 Chinese students follow their studies of engineer in the UTSEUS today. They enter it having pass the Gaokao, national competition of university entrance. These students spend the first three years in Shanghai. 140 better have then the possibility of coming to make their two years of Master's degree in one of the three UT(C) French. Others stay in the University of Shanghai. At the same time, about twenty French students end their last year in Shanghai.

The project arose from the will of the UT(C) to implant a campus in Asia. «We always thought that in a globalized world, it was necessary to go beyond the agreements of double diplomas. We began with a classic market study and canvassed from 10 to 12 universities; remember JX Paulin, then project manager of the network of the UT(C) for the creation of the UTSEUS. What are our conditions?  Conclude a partnership with a university which makes a commitment strongly in a city which moves. We knew that the biggest Chinese universities (Tsinghua, Jiaotong) would not be interested to put all their eggs in the same basket.

Develop technology in emerging countries

Managed by the government of the city-province, the University of Shanghai, which counts among 100 better establishments of the country, turns out Francophile. Two of its vice-presidents studied in France.  It is a precious tendency. But SHU sees especially its interest there. «We wished to transfer the French model of the trainings of engineers and to prepare our graduates to work in an intercultural context ", asserts Zhou Zhewei, executive vice-president of the university of Shanghai.

This kind of project met the success in China and is now going to be developing in Africa as well, to contribute to the rise of the technological part of Africa. For instance, JX Paulin will launch as specifically designed tablets for educative purpose in emerging countries.

http://www.china-entrepreneurship.com/meeting-entrepreneurs/interview-jx-paulin-founder-of-dbx-international-mysimax/

http://thekularingtradeblog.com/2014/03/13/high-tech-chinese-start-ups-and-african-development-the-story-of-mysimax/

http://learnchinesebusiness.com/2014/03/12/interview-jx-paulin-20-years-of-success-in-china/

http://chinametrix.com/

How to do a good teaser

Any teaser can be successful if it arouses of the interest and proposes to the Internet user the ways to spread it. But how take it there?

The need of a good teaser

But even before wondering which size to choose, the announcer has to define the objectives which he wishes to see filling by his campaign because this one is expensive as well as a classic campaign. It is about a generally known campaign, about a product launch, about a necessity of enriching its base of e-mail addresses... which case needs to favor a participative, playful device, etc.

Objectives which will take a coded) shape: number of views, visitors, shared devices, e-mail address collected. That is why it is necessary to plan from the beginning how to measure the efficiency of the viral device in the same way as a more classic teaser campaign. " We shall set up a partnership with the platform of division,  a solution of tracking or another meter on the player ", proposes Arthur Kannas, president of the group Heaven. To be viral, " the device must be sent by a person to at least five others ", estimates Grégory Pouy, director strategy and communication at Vanksen.

Make your own good teaser

But there is no viral device without technical support which allows sharing it. Indeed, calls back Grégory Pouy at Vanksen, " it is necessary to allow first of all the Internet user to pass on it in his/her turn, easily, to other people, that is by means of a permalink code or an embed as regards the video ". The permalink is a link which we pass on to another Internet user and who gives directly access to the video. The embed is a code which allows to add the video on a blog.

There is no miracle; certain subjects are more carriers than others: the humor, the extreme, the hoaxes, the parodies, the performances, and the celebrities even if they are false. But it is necessary to pay attention not to exceed the limits of the propriety by taking the easy way out as to play on a cultural fact or an event, on prejudice or clichés. Unless making it aptly. Romain Achard quotes the Record example of The Beach which took out with an enormous success the song "Headbutt" further to the gesture of Zinedine Zidane. Otherwise, we can play with the ambigüité by urging the Internet user to wonder if what he sees is true or not (even the example opposite).

Some example of teaser

http://www.youtube.com/watch?v=QIjM0MmmE7g

My Simax

http://daxueconsulting.com/branding-china-2/

Discussion during Breakfast : Why come to Africa for Shanghai'er?

Today we will have a smart breakfast. It's time to discuss about business issue. Is it relevant for Shanghai based company to invest in Africa?

Invest in Africa for Chinese Company

After Asia, Brazil or Russia, African continent is to become the next emergent pole. From 2012 till 2030, the increase of the annual GDP(GROSS DOMESTIC PRODUCT) would be even slightly superior to that of Asia, to 4,8 %, against 4,6 %. And big cities would see their population increasing strongly, with 300 million inhabitants in more. The continent has everything to be «the next big consumer market of mass in the world ".

According Chinese gouvernement, five faster-growing cities are Johannesburg (South Africa), Cairo (Egypt), Luanda (Angola), Lagos (Nigeria) and The Course (Cape) (South Africa). Most of 96 cities studied in this study visit their population to increase very strongly. The number of inhabitants of Lagos is so going more than to double before 2030, to reach25 millions. It will be then most big city of the continent.

All in all, the African big cities are going to count 300 million people moreover, in seventeen years. The increase of the GDP(GROSS DOMESTIC PRODUCT) and this demographic dynamic are going to engender a boom of the consumption. This spending should double in Johannesburg by 2030), and to be multiplied by three or five in cities as Abuja (Nigeria) or Luanda.It is really intersting for China based company

But these future consumers will have no same purchasing power from a city to the other one. In Lagos, the new middle class will buy especially staple commodities, at a low price. Before 2030, every inhabitant should so double his spending of food.

In Luanda, on the other hand, where the middle class should be a little easier(more well-to-do), the level of the food spending(expenses) should decrease in half with regard to(compared with) the total consumption. He will continue to grow in absolute term. The spending in restaurants, hotels and activities of leisure should, them, increased tenfold.

Finally, in the cities where the inhabitants have higher income, as Johannesburg, the distribution of the spending will remain, probably, more stable. This analysis of the future types of consumers, city by city, on the most promising continent to the world, is the real gold mine for the companies which have ambitions in Africa.

My Simax

JX Paulin

Breakfast in China

To the menu: salty plates and lacteal products for some years. Guaranteed disorientation!

The salty breakfast

In China, as in the immense majority of the Asian countries, the breakfast is a food as others. It is clear, to this title , of traditional salty plates that they change so according to the regions and the families. 

We do not take bread (neither toast or that grows etc), saussisson, nor chocolate. We take milk of soybean in the morning, say also dou jiang last years, take a bit more milk. For the food, is here the typically Chinese breakfast:

• The porridge of rice (congee or zhou), compound(made up) of creamy for a long time boiled, served rice in a bowl with its liquid of cooking,
• Noodles decorated with varied ingredients (vegetables, meats, shrimps).
• Steamed brioches baozi ), nature or stuffed by meats or by vegetables.
• Ravioli ( hundun ) stuffed and cooked in a broth.
• Crêpes(Pancakes) in the egg (bing dan), go out of pancakes cooked on a hot plate(patch) with a broken egg above and a side dish(filling) to the choice (chopped green onion, aromatic herbs, pickles, wipes).
• Hard-boiled eggs recooked in some sauce soya mixed with tea leaves, what gives them a surprising color for the Westerners.
• Long doughnuts(fritters) of fried dough (you tiao) which look like a little salty(steep) churros.

During morning and until the lunch, the body is going to live on the energy made and put in reserve during the dinner of the day before(watch). The Chinese point of view on this subject joins perfectly the modern biological knowledge according to which is needed approximately 12 am to digest completely a meal.